The latest research studies on consumer behaviour point toward a significant trend – 81 percent of today’s shoppers research about products and services first, before finalising their purchase.
In the world of business, it makes sense to invest in a digital marketing strategy that will take you where your target consumers are – and that is Search Engine Optimisation, or SEO.
It is the process of optimising your website so that search engines, especially Google, will prioritise showing your website over others when a certain user inputs a search term related to your products, services, or industry.
Seeing the huge potential and influence of SEO, numerous businesses have already started investing in this digital marketing scheme. As a matter of fact, in 2016, it was estimated that companies will pour more than $65 billion into SEO. It is forecasted to balloon further, reaching $72 billion by 2018 and $79 billion by 2020.
For businesses planning on engaging in SEO Dubai for example, here are 3 beginner strategies you have to keep in mind.
- Create a user-friendly website design – Aside from providing fast and relevant search results, Google aims to enhance online user experience. That is why the global search engine giant prioritises websites that load fast – within three seconds!
Furthermore, as mobile search increases, versus desktop search, Google also places emphasis on websites that have mobile-friendly designs and user interface.
- Optimise your website content – Your website content should contain keywords that are relevant to your business. These keywords are the search terms that users input in the search bar to look for certain products or services. For example, if you are a business offering photography services, your website content should contain keywords that include this exact phrase, its synonyms, and other relevant keywords.
SEO specialists will help you identify the best keywords to incorporate in your content, as they analyse which ones attract more traffic and garner more searches online. If want to know more about keyword research and how you can properly optimise your content, go to this website.
Implement robust onsite/offsite strategies – When Google indexes and crawls through websites, it analyses not just the content and user-friendliness of your website, but it also factors in your internal and external link structures, among other factors. That is why your onsite strategy should include a robust internal linking building infrastructure between your internal pages. Each webpage should also have Title Tags that clearly signal Google what your website is about.
For your offsite strategy, make sure you get quality backlinks from reputable websites. Avoid links from spammy websites because if Google finds out, your website rankings will plummet significantly. Also, it will be hard to regain your top position in Google searches.